Ma Kekemapa 19, e like me ka hōʻike hoʻolaha hoʻolaha lā hānau 12.12 i hoʻokuʻu ʻia e Shopee, ka paepae e-commerce ma ka Hikina Hema, ma Dekemaba 12, 80 miliona mau huahana i kūʻai ʻia ma kēlā ʻaoʻao o ke kahua, me ka ʻoi aku o 80 miliona mau manaʻo i nā hola 24, a me ka palena palena. Ua hoʻonui ʻia ka nui kauoha a ka mea kūʻai aku i 10 mau manawa o ka lā maʻamau.Ma waena o nā mea wela o ka palena palena, ʻo 3 C nā mea hana hale, nā mea hoʻonaninani a me ka mālama ʻili, nā mea hoʻonaninani, nā lole wahine a me nā lako hale e noho i ka ʻelima kiʻekiʻe.I ka manawa like, me ka piʻi ʻana o nā mea kūʻai kāne kāne, ke kūʻai aku nei i nā lole kāne, nā ʻāpana kaʻa a me nā ʻāpana ʻē aʻe o nā waiwai i hana i kahi holomua.

I ka hoʻolaha ʻana o ka lā hānau 12.12 o Shopee, ua lilo hou ʻo 3 C home appliance category i ka ʻāpana cross-border wela loa.Ua lanakila ʻo Xiaomi, kahi hōʻailona Kina, i ke poʻo inoa o ke kelepona kelepona kūʻai maikaʻi loa ma Asia Hikina Hema, a ua hoʻonui ʻia nā kūʻai aku o 3 C brand Hoco a me Topk.Eia kekahi, ʻo nā ʻāpana koʻikoʻi maʻamau e like me ka mālama ʻili nani, nā mea hoʻonaninani, nā lole wahine a me nā lako hale i waena o nā māhele kūʻai wela ʻelima.Ua hoʻokō ʻo Sace lady, he brand uʻi, i ka ulu ʻana o ka leo hoʻokahi ma kahi o 200 mau manawa i hoʻohālikelike ʻia me ka manawa like i ka makahiki i hala ma kahi kahua hoʻokahi, a ua lanakila ʻo ia i ka inoa inoa inoa nani kaulana loa ma Philippines.I ka manawa like, nā hōʻailona nani o.tw.o.a ua komo pū ʻo Lamuseland i ka papa inoa o nā huahana nani ma Asia Hema.

12.12 i ka wā o ka hoʻolaha ʻana, ua hoʻonui ʻia ka nui o ke kūʻai aku o nā lole kāne Shopee i 9 mau manawa o ka nui o kēlā me kēia lā, a ʻo ka nui o ke kūʻai ʻana o nā ʻāpana kaʻa i aloha ʻia e nā kāne kūʻai aku i hōʻea i kahi kiʻekiʻe hou, me ka leo hoʻokahi kokoke i 9 nā manawa o ka nui o kēlā me kēia lā.Ma waena o lākou, ua komo ʻo Bostanten, ka ʻeke kāne kāne, i ka Shopee's 12.12 lā hānau hoʻolaha no ka manawa mua i kēia makahiki, a komo i ka 10 kiʻekiʻe o ka cross-border hot selling brands.

I ka wā o ka hoʻolaha ʻana i ka lā hānau, ua ʻike ʻia nā kelepona paʻalima, nā mea uila, nā mea kaʻa a me nā huahana kiʻekiʻe kiʻekiʻe ma ka papa inoa kūʻai wela ma waena o ia mea, ua loaʻa i ka mea pāʻani ʻo Mideer he 14 mau manawa o ka ulu ʻana o ka leo hoʻokahi me ke kōkua o 12.12 hoʻolaha lā hānau. .Ke kū nei i ka nui o ka noi kūʻai ʻana o nā mea kūʻai aku o ʻAsia Hema, ua wehe ʻo Shopee i nā hale kūʻai ma waho, nā kahawai waiwai kaumaha a me nā lawelawe logistic nui ma waena o ka palena e kōkua i nā mea kūʻai aku e lawe i nā ʻano o nā huahana cross-border i ke kai ma ka uku kūpono.

Me ke komo ʻana o Asia Hikina Hema i ke au o nā mea kūʻai ʻoliʻoli, makemake nui nā mea kūʻai aku i kahi ʻike kūʻai waiwai.Ma mua, ua hoʻolaha ʻo Shopee i ka lawelawe KOL proxy ʻoihana ma waena o ka palena, hiki iā ia ke nānā i nā hiʻohiʻona huahana a kūʻai aku i nā maʻamau o nā poʻe e pili ana, a ʻōlelo i nā moho hoʻolaha ola kūpono no ka brand.I ka wā o ka hoʻolaha ʻana, ʻo ka nui o nā brand cross-border brand Focallure a me Giordano i ka wā hoʻolaha ola i hiki i ka 4 a me 6 mau manawa o ka lā maʻamau, ʻoiai ke ʻano o ka Instagram ʻulaʻula pūnaewele ʻo Savira Malik i hoʻonui i ka leo hoʻokahi o ka brand nani o. two.o i ka lā hoʻolaha ola a hiki i 34 mau manawa o ka lā maʻamau.

Ua hōʻike ʻia ʻo Shopee, kahi kahua e-commerce ma Asia Hema, ua hoʻokumu ʻia ma Singapore i 2015, a laila hoʻonui ʻia i nā mākeke ma Malaysia, Thailand, Indonesia, Vietnam a me Philippines.I kēia manawa, loaʻa iā ia nā mea kūʻai like ʻole, e like me nā mea uila uila, nā lako hale, ka nani a me ka mālama ola kino, ka makuahine a me ka pēpē, nā lole a me nā mea pono.Eia kekahi, ʻo ke kai, ʻo ka hui makua o Shopee, ʻo ia ka hui pūnaewele ʻĀpana Hikina Hema i helu ʻia ma NYSE.