Tebchaws Meskas

Tebchaws Asmeskas lub caij muag khoom kawg ntawm lub xyoo feem ntau pib thaum ntxov Thanksgiving.Vim tias Thanksgiving 2019 ntog thaum kawg ntawm lub hli (Lub Kaum Ib Hlis 28), lub caij yuav khoom Christmas yog rau hnub luv dua xyoo 2018, ua rau cov khw muag khoom pib txo nqi ntxov dua li niaj zaus.Tab sis kuj tseem muaj cov cim qhia tias ntau tus neeg siv khoom tau yuav ua ntej thaum muaj kev ntshai tias tus nqi yuav nce siab tom qab Lub Kaum Ob Hlis 15, thaum Asmeskas tau tshaj tawm 15% tariff rau lwm 550 Suav imports.Qhov tseeb, raws li kev tshawb fawb los ntawm National Retail Federation (NRF), ntau tshaj li ib nrab ntawm cov neeg tau txais kev pab pib hnub so yuav khoom hauv thawj lub lim tiam ntawm Kaum Ib Hlis.

Txawm hais tias huab cua rau Thanksgiving kav khw tsis yog qhov nws tau ua lawm, nws tseem yog ib lub caij yuav khoom loj tshaj plaws hauv peb, nrog Cyber ​​​​Monday tam sim no pom tias yog lwm lub ncov.Cyber ​​​​Monday, hnub Monday tom qab Thanksgiving, yog online sib npaug ntawm Dub Friday, ib txwm muaj hnub tsis khoom rau cov khw muag khoom.Qhov tseeb, raws li Adobe Analytics 'cov ntaub ntawv hloov pauv rau 80 ntawm 100 tus neeg muag khoom loj tshaj plaws hauv Asmeskas, Cyber ​​​​Monday muag tau ntaus cov ntaub ntawv siab ntawm $ 9.4 nphom hauv 2019, nce 19.7 feem pua ​​​​ntawm xyoo dhau los.

Zuag qhia tag nrho, Mastercard SpendingPulse tau tshaj tawm tias kev muag khoom online hauv Asmeskas tau nce 18.8 feem pua ​​​​hauv kev khiav mus txog Christmas, suav txog 14.6 feem pua ​​​​ntawm tag nrho cov muag khoom, cov ntaub ntawv siab.E-lag luam loj heev Amazon kuj tau hais tias nws pom cov ntaub ntawv tus lej ntawm cov neeg yuav khoom thaum lub caij so, lees paub qhov sib txawv.Thaum Asmeskas kev lag luam tau pom dav dav raws li qhov zoo ua ntej Christmas, cov ntaub ntawv qhia tias tag nrho cov hnub so muag khoom muag tau nce 3.4 feem pua ​​​​hauv 2019 los ntawm ib lub xyoo dhau los, nce me ntsis los ntawm 5.1 feem pua ​​​​hauv 2018.

Hauv Western Europe

Hauv Tebchaws Europe, UK feem ntau yog tus siv nyiaj loj tshaj plaws rau hnub Friday Dub.Txawm hais tias muaj kev cuam tshuam thiab tsis paub tseeb ntawm Brexit thiab kev xaiv tsa xyoo tas los, cov neeg siv khoom tseem zoo li nyiam mus yuav khoom hnub so.Raws li cov ntaub ntawv luam tawm los ntawm Barclay card, uas tswj hwm ib feem peb ntawm tag nrho cov neeg siv khoom siv hauv UK, kev muag khoom tau nce 16.5 feem pua ​​​​thaum lub sijhawm Black Friday muag (Lub Kaum Ib Hlis 25 solstice, Kaum Ob Hlis 2).Tsis tas li ntawd, raws li cov ntaub ntawv luam tawm los ntawm Springboard, lub tuam txhab Milton Keynes uas muab cov ntaub ntawv lag luam muag khoom muag, kev poob qis ntawm txoj kev siab thoob plaws UK tau nce 3.1 feem pua ​​​​rau xyoo no tom qab kev poob qis hauv xyoo tas los no, muab xov xwm tsis tshua zoo rau cov khw muag khoom ib txwm muaj.Hauv kev kos npe ntxiv ntawm kev noj qab haus huv ntawm kev ua lag luam, cov neeg yuav khoom hauv tebchaws Askiv tau kwv yees tias tau siv cov ntaub ntawv £ 1.4 billion ($ 1.8 nphom) hauv online ntawm Christmas hnub ib leeg, raws li kev tshawb fawb los ntawm Lub Chaw rau Kev Tshawb Fawb Muag Khoom thiab London-based online luv nqi portal VoucherCodes .

Nyob rau hauv lub teb chaws Yelemees, Consumer Electronics kev lag luam yuav tsum yog lub ntsiab tau txais txiaj ntsim ntawm pre-Christmas kev siv nyiaj, nrog euro 8.9 billion ($ 9.8 billion) kwv yees los ntawm GFU Consumer and Home Electronics, lub koom haum kev lag luam rau Consumer and Home Electronics.Txawm li cas los xij, kev tshawb fawb los ntawm Handelsverband Deutschland (HDE), lub koom haum muag khoom hauv German, pom tias tag nrho cov khw muag khoom muag tau qeeb thaum Christmas los txog.Raws li qhov tshwm sim, nws cia siab tias tag nrho cov muag khoom nyob rau lub Kaum Ib Hlis thiab Kaum Ob Hlis yuav nce 3% ntawm ib xyoo dhau los.

Hloov mus rau Fabkis, Fevad, lub koom haum kev lag luam e-lag luam hauv lub tebchaws, kwv yees tias xyoo kawg ntawm kev yuav khoom hauv online, suav nrog cov uas txuas rau Dub Friday, Cyber ​​​​Monday thiab Christmas, yuav tsum tshaj 20 billion euros ($ 22.4 billion), lossis ze li 20 feem pua. lub teb chaws muag txhua xyoo, nce los ntawm 18.3 billion euros ($ 20.5 billion) xyoo tas los.
Txawm hais tias muaj kev cia siab, kev tawm tsam tawm tsam kev hloov pauv nyiaj laus thoob plaws lub tebchaws thaum Lub Kaum Ob Hlis 5th thiab lwm yam kev tsis sib haum xeeb txuas ntxiv tuaj yeem ua rau cov neeg siv khoom tsis txaus siab ua ntej hnub so.

Asia

Hauv Suav teb av loj, "ob chav kaum ib" khw noj mov, tam sim no nyob rau hauv nws lub xyoo 11th, tseem yog ib qho kev lag luam loj tshaj plaws ntawm lub xyoo.Kev muag khoom tau nce 268.4 billion yuan ($ 38.4 nphom) hauv 24 teev hauv 2019, nce 26 feem pua ​​​​ntawm xyoo dhau los, Hangzhou-based e-commerce loj tshaj tawm.Qhov "yuav tam sim no, them nyiaj tom qab" tus cwj pwm xav tias yuav muaj kev cuam tshuam ntau dua rau kev muag khoom xyoo no vim cov neeg siv khoom siv cov kev pabcuam qiv nyiaj yooj yim hauv thaj av loj, tshwj xeeb tshaj yog "paj bai" ntawm Alibaba tus ntsaum nyiaj txiag thiab "Sebastian" ntawm JD nyiaj txiag. .

Hauv Nyij Pooj, cov se noj tau nce los ntawm 8% mus rau 10% thaum Lub Kaum Hli 1, tsuas yog ib hlis ua ntej lub caij so muag khoom pib.Kev nce se ncua ntev yuav ua rau muaj kev cuam tshuam rau kev muag khoom muag, uas poob 14.4 feem pua ​​​​hauv Lub Kaum Hli los ntawm lub hli dhau los, qhov poob loj tshaj plaws txij li xyoo 2002. Nyob rau hauv ib qho kev qhia tias qhov cuam tshuam ntawm cov se tsis tau ploj mus, Nyiv lub koom haum khw muag khoom tau tshaj tawm lub khw muag khoom. kev muag khoom poob 6 feem pua ​​​​hauv lub Kaum Ib Hlis los ntawm ib lub xyoo dhau los, tom qab 17.5 feem pua ​​​​rau xyoo poob rau lub Kaum Hlis.Tsis tas li ntawd, huab cua sov hauv Nyij Pooj tau txo qhov kev thov rau lub caij ntuj no khaub ncaws.