Recently, Tmall global announced the opening of comprehensive investment. In terms of the efficiency of business entry and operation efficiency, we will comprehensively speed up, reach and incubate more overseas new brands.

The website of China Merchants has also been upgraded to release six major versions of English, French, German, Japanese, Italian and Spanish, providing language convenience for overseas brands to settle in. Moreover, the global investment promotion team will also cover more than 20 countries, further explore the overseas business ecology and supply chain, and provide vertical and customized services for overseas brands.

2525 brands opened stores in Tmall global ahead of the double 11, with a year-on-year growth rate of more than 300%. There are 85 new arrivals of double 11 with a turnover of over one million and 9 new brands with a turnover of over ten million. For example: in April this year, the newly settled beauty instrument brand Dr arrivo overseas flagship store sold out 6000 sets of Zeus 24K beauty instruments in 30 seconds, with a turnover of 10 million yuan in the first hour.

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