Shopee and Lazada are competing for The Southeast Asian market, according to The Map of Southeast Asia e-commerce2019 third quarter report. The southeast Asian Internet economy, driven mainly by e-commerce and ride-hailing services, passed the $100bn mark in 2019, tripling in size over the past four years, according to research by Google, Temasek and Bain.

According to the latest report released by mobile application and data analysis platform App Annie in collaboration with iPrice Group SimilarWeb, Shopee, a cross-border e-commerce platform in southeast Asia, won the first place in the 2019 Q3 shopping App list in terms of total monthly active users (hereinafter called ‘monthly activity’), total desktop and mobile network visits and total downloads.

According to the iPrice report, Shopee’s growth trend has not stopped after winning the triple crown last quarter, and it will win the triple crown again this quarter.

In addition, Lazada topped the monthly active user (MAU) ranking in the mobile app category in the third quarter of 2019 in four countries, including Malaysia, the Philippines, Singapore and Thailand, while Shopee took the top spot in Indonesia and Vietnam, two ‘future southeast Asian head markets’.

Meanwhile, according to the financial report of Shopee’s parent Group Sea Group, according to the Group’s 2019 Q3 financial report, Shopee Indonesia’s Q3 orders exceeded 138 million, with an average daily order volume of over 1.5 million. Compared with the same period last year, single volume increased by 117.8%.

According to the southeast Asia digital economy report 2019 released by Temasek and Bain, the e-commerce output value of Indonesia and Vietnam alone is twice that of Singapore, Malaysia, Thailand and the Philippines combined. Indonesia and Vietnam have the highest e-commerce traffic, while Singapore and the Philippines have the lowest traffic to online shopping sites among the six southeast Asian countries, according to the iPrice Group and App Annie.

IPrice noted that Shopee and Lazada both dominate the mobile device space. However, neither has a competitive advantage on the web.

Recently, Shopee officially launched professional KOL agency service. Through cooperation with professional institutions, Shopee analyzed the shopping behavior preference of local consumers according to the product characteristics of sellers and the purchasing habits of corresponding audiences, broke the language barrier, recommended suitable local KOL for sellers, and further helped cross-border sellers prepare for the double 12 promotion.

Merchants and double 11 during this year, Lazada to six countries in southeast Asia is also the first comprehensive enabled live with goods, and also learn Tmall Lazada, double tenth one this year, in Indonesia, Malaysia, the Philippines, Thailand and Vietnam five countries also held Lazada Super Show shopping carnival night party, within the APP and local television stations broadcast live set a new record for the watch more than 1300 people. In addition, on Double Eleven this year, Lazada launched its first in-app game Moji-Go based on facial recognition technology to increase interaction with consumers.

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