United States

Nguva yekutengesa yeAmerica yekupedzisira-yegore inowanzotanga kutanga seKutenda.Nekuti Thanksgiving 2019 inowira pakupera kwemwedzi (Mbudzi 28), nguva yeKisimusi yekutenga ipfupi nemazuva matanhatu pane muna 2018, zvichiita kuti vatengesi vatange kudzikisa kusati kwamboitika.Asi pakanga panewo zviratidzo zvekuti vatengi vakawanda vaitenga nguva isati yasvika pakati pekutya kuti mitengo yaizokwira mushure meDec. 15, apo US yakaisa mutero we15% kune imwe 550 yeChina inotengeswa.Muchokwadi, maererano neongororo yakaitwa neNational Retail Federation (NRF), inopfuura hafu yevatengi vakatanga kutenga mazororo muvhiki yekutanga yaNovember.

Kunyangwe mhepo yekutenga yekutenda isisiri sezvayanga iri, inoramba iri imwe yemwaka yakabatikana yekutenga matiri, neCyber ​​​​Monday ikozvino yaonekwa seimwe yepamusoro.Cyber ​​​​Muvhuro, Muvhuro mushure meKutenda, ndiyo yakaenzana pamhepo neBlack Friday, tsika izuva rakabatikana kune vatengesi.Sezvineiwo, maererano neAdobe Analytics 'transaction data yemakumi masere emazana emazana evatengesi vepamhepo vekuUS, kutengesa kweCyber ​​​​Monday kwakakwira rekodhi yemadhora mazana mapfumbamwe nemakumi mapfumbamwe emadhora muna 2019, yakakwira 19.7 muzana kubva gore rapfuura.

Pakazara, Mastercard SpendingPulse yakashuma kuti kutengeswa kwepamhepo muUS kwakakwira 18.8 muzana mukumhanya kusvika Kisimusi, ichiverengera 14.6 muzana yekutengesa kwese, rekodhi yakakwira.E-commerce hofori yeAmazon yakatiwo yakaona rekodhi nhamba yevatengi panguva yezororo, ichisimbisa maitiro.Nepo hupfumi hweUS hwaionekwa zvakanyanya sepakanaka pamberi peKisimusi, iyo data yakaratidza kutengeswa kwekutengesa kwezororo kwakakwira ne3.4 muzana muna 2019 kubva pagore rapfuura, kuwedzera kwakaderera kubva pa5.1 muzana muna 2018.

MuWestern Europe

MuEurope, iyo UK ndiyo inonyanya kushandisa mari paBlack Friday.Kunyangwe zvipingaidzo uye kusava nechokwadi kweBrexit uye sarudzo yekupera kwegore, vatengi vachiri kuita kunge vari kunakidzwa nekutenga kwezororo.Zvinoenderana nedatha yakaburitswa neBarclay kadhi, iyo inobata chetatu chese kuUK mutengi kushandiswa, kutengesa kwakakwira 16.5 muzana panguva yeBlack Friday kutengesa (Mbudzi 25 solstice, Zvita 2).Pamusoro pezvo, maererano nenhamba dzakaburitswa neSpringboard, kambani yeMilton Keynes inopa ruzivo rwemusika wekutengesa, kudonha kwetsoka mumigwagwa mikuru kuUK kwakakwira 3.1 muzana gore rino mushure mekuderera kwakasimba mumakore achangopfuura, ichipa zvisingawanzo nhau dzakanaka kune vatengesi vechinyakare.Mune imwe chiratidzo chehutano hwemusika, vatengi vekuBritain vanofungidzirwa kuti vakashandisa rekodhi £ 1.4 bhiriyoni ($ 1.8 bhiriyoni) online pazuva reKisimusi chete, sekutsvagurudza kwakaitwa neCentre for Retail Research uye London-based online discount portal VoucherCodes. .

MuGermany, indasitiri yeConsumer Electronics ndiyo inofanirwa kunge iri mubatsiri mukuru wekushandisa mari isati yasvika Kisimusi, ine maeuro 8.9 bhiriyoni ($9.8 bhiriyoni) yakafanotaurwa neGFU Consumer neHome Electronics, mubatanidzwa wevatengesi weVatengi neHome Electronics.Zvakadaro, ongororo yakaitwa neHandelsverband Deutschland (HDE), iyo yeGerman retail federation, yakaratidza kuti kutengesa kwese kwakaderera sezvo Kisimusi yakasvika.Nekuda kweizvozvo, inotarisira kutengesa kwese munaNovember naZvita kungokwira 3% kubva pagore rapfuura.

Tichitendeukira kuFrance, Fevad, sangano revanopa e-commerce renyika, inofungidzira kuti kutenga kwepamhepo kwekupera kwegore, kusanganisira izvo zvakabatana neBlack Friday, Cyber ​​Monday neKisimusi, zvinofanirwa kudarika mabhiriyoni makumi maviri emadhora (madhora mabhiriyoni makumi maviri nemaviri emadhora), kana zvingangoita makumi maviri muzana kutengeswa kwepagore kwenyika, kubva pa18.3 bhiriyoni euros ($20.5 bhiriyoni) gore rapfuura.
Zvisinei netarisiro, kuratidzira kunopesana nekuvandudzwa kwepenjeni munyika yose musi wa5 Zvita uye kumwe kuenderera mberi kwemhirizhonga munharaunda kunogona kudzikisira kushandisa kwevatengi zororo risati rasvika.

Asia

Munyika yeChina, mutambo wekutenga "double eleven", wava mugore rechigumi nerimwe, unoramba uri chiitiko chikuru chekutenga chegore.Kutengeswa kwakarova rekodhi 268.4 bhiriyoni yuan (madhora 38.4 bhiriyoni) mumaawa makumi maviri nemana muna 2019, kukwira makumi maviri neshanu muzana kubva gore rapfuura, iyo Hangzhou-yakavakirwa e-commerce hofori yakashuma.Iyo "kutenga izvozvi, bhadhara gare gare" tsika inotarisirwa kuve nekunyanya kukanganisa mukutengesa gore rino sezvo vatengi vari kuwedzera kushandisa kiredhiti masevhisi kumahombekombe, kunyanya "flower bai" yeAlibaba's ant financial uye "Sebastian" weJD finance. .

MuJapan, mutero wekushandisa wakasimudzwa kubva pa8% kusvika pa10% muna Gumiguru 1, kwangosara mwedzi kuti mwaka wekutengesa zororo utange.Kuwedzerwa kwemutero kwakanonoka kwenguva refu kuchasvika pakutengesa kwekutengesa, iyo yakawira 14.4 muzana munaOctober kubva pamwedzi wapfuura, kudonha kukuru kubva 2002. Muchiratidzo chokuti kukanganisa kwemutero hakuna kupera, sangano rechitoro cheJapan rakashuma dhipatimendi rezvitoro. kutengesa kwakadonha 6 muzana munaNovember kubva gore rakapfuura, mushure me17.5 muzana gore-pagore kuderera muna Gumiguru.Mukuwedzera, mamiriro okunze anodziya muJapan akaderedza kudiwa kwezvipfeko zvechando.