Musi waZvita 19, maererano ne12.12 zuva rekuzvarwa kusimudzira mushumo wakaburitswa naShopee, iyo Southeast Asia e-commerce chikuva, muna Zvita 12, 80 miriyoni zvigadzirwa zvakatengeswa papuratifomu, paine anopfuura mamirioni makumi masere ekuona mumaawa makumi maviri nemana, uye mhiri-muganhu. vhoriyamu yekuodha yemutengesi yakawedzera kusvika kagumi pazuva remazuva ese.Pakati pezvinhu zvinopisa zvekuyambuka, 3 C midziyo yemumba, zvekuzora uye kuchengetedza ganda, zvishongedzo zvefashoni, zvipfeko zvevakadzi uye midziyo yemumba zvinotora zvishanu zvepamusoro.Panguva imwecheteyo, nekukwira kwevatengi vechirume, kutengeswa kwezvipfeko zvevarume, zvikamu zvemotokari uye mamwe mapoka ezvigadzirwa zvakaitawo budiriro.

Muchikamu chekuzvarwa kwe12.12 cheShopee, chikamu che3 C chemidziyo yemumba chakave zvakare chikamu chinopisa chekuyambuka muganhu.Xiaomi, rudzi rweChinese, rwakakunda zita rekutengesa zvakanyanya nharembozha muSoutheast Asia, uye kutengeswa kwemhando dze3 C Hoco neTopk kwawedzera.Pamusoro pezvo, zvechinyakare zvekuyambuka-muganho zvikamu zvakasimba senge runako ganda rekuchengetedza, fashoni zvishongedzo, zvipfeko zvevakadzi uye midziyo yemumba zvichiri pakati pezvikamu zvishanu zvepamusoro zvinopisa zvinotengeswa.Sace lady, rudzi rwerunako, akawana vhoriyamu imwe chete yekukura kanoda kusvika ka200 zvichienzaniswa nenguva yakafanana gore rapfuura pane imwe saiti, uye akahwina mukurumbira werunako zita rezita muPhilippine.Panguva imwecheteyo, mhando dzerunako o.two.o.uye Lamuseland vakapindawo murondedzero yezvigadzirwa zverunako muSoutheast Asia.

12.12 panguva yekusimudzira, huwandu hwekutengesa hwekupfeka kwevarume veShopee hwakakwira kusvika ka9 nguva dzevhoriyamu yezuva nezuva, uye iyo yepakati-yekutengesa vhoriyamu yezvigadzirwa zveauto zvikamu zvinodiwa nevatengi vechirume yakasvikawo pakakwirira, iine vhoriyamu imwechete padyo ne9. nguva dzevhoriyamu imwe yezuva nezuva.Pakati pavo, Bostanten, rudzi rwebhegi rechirume, akatora chikamu mukusimudzira kwaShopee's 12.12 kekutanga gore rino, uye akapinda mumhando gumi dzepamusoro dzekutengesa dzinopisa.

Munguva yekusimudzirwa kwezuva rekuzvarwa, nharembozha, midziyo yemagetsi, zvishongedzo zvemotokari uye zvimwe zvigadzirwa zvemhando yepamusoro-soro zvakaonekwa mumuchinjiko-muganho wekutengesa kunopisa rondedzero, pakati payo, toy brand Mideer yakawana kagumi neina yekukura kwevhoriyamu imwe chete nerubatsiro rwe12.12 kusimudzira zuva rekuzvarwa. .Takatarisana nekuwedzera hupfumi hwekutenga kudiwa kwevatengi vekuSoutheast Asia, Shopee yakavhura matura ekunze, nzira dzezvinhu zvinorema uye mahombe ekutakura zvinhu mhiri kwemuganhu kubatsira vatengesi kutakura mamwe marudzi ezvigadzirwa zvekuyambuka muganhu kuenda kugungwa zvine mwero.

NeSoutheast Asia ichipinda munguva yekutenga varaidzo, vatengi vanoshuvira kuwana hupfumi hwekutenga ruzivo.Pakutanga, Shopee yakatanga nyanzvi yeKOL proxy sevhisi kumhiri kwemuganhu, iyo inogona kuongorora zvigadzirwa zvechigadzirwa uye maitiro ekutenga evateereri vanoenderana, uye kukurudzira vanokodzera nhepfenyuro yemhando yemhando.Munguva yekusimudzira, vhoriyamu imwechete yeayambuka-muganho mabrand Focallure naGiordano panguva yekutepfenyurwa kwepamoyo yakasvika 4 uye 6 nguva dzezuva rakajairwa, ukuwo kutaridzika kwe Instagram yemuno mutsvuku wepamhepo Savira Malik akawedzera vhoriyamu imwechete yerunako brand O. two.o mukati mezuva rekutepfenyura mhenyu kusvika ku34 nguva dzemazuva ese.

Zvinonzi Shopee, e-commerce chikuva muSoutheast Asia, yakavambwa muSingapore muna 2015, ikazowedzerwa kumisika muMalaysia, Thailand, Indonesia, Vietnam nePhilippines.Parizvino, ine zvinhu zvakasiyana-siyana, zvinosanganisira zvemagetsi zvevatengi, midziyo yemumba, runako uye hutano hwehutano, amai nemwana, zvipfeko uye zvekusimbisa muviri.Uye zvakare, gungwa, iyo kambani yevabereki yeShopee, ndiyo yekutanga Southeast Asia Internet kambani yakanyorwa paNYSE.