Iunited States

Ixesha lokuthengisa lokuphela konyaka laseMelika lihlala liqala kwangoko njengeThanksgiving.Ngenxa yokuba i-Thanksgiving 2019 iwela ekupheleni kwenyanga (ngoNovemba 28), ixesha lokuthenga iKrisimesi lifutshane leentsuku ezintandathu kune-2018, abathengisi baqala ukukhupha isaphulelo kwangaphambili kunesiqhelo.Kodwa kwakukho nemiqondiso yokuba abathengi abaninzi babethenga ngaphambi kwexesha phakathi koloyiko lokuba amaxabiso aya kunyuka emva kwe-Dec. 15, xa i-US ibeka ixabiso le-15% kwelinye i-550 yaseTshayina.Enyanisweni, ngokophando olwenziwa yi-National Retail federation (NRF), ngaphezu kwesiqingatha sabathengi baqala ukuthenga iiholide kwiveki yokuqala kaNovemba.

Nangona umoya wokuthenga i-Thanksgiving ungasafani nakuqala, uhlala ulelinye lawona maxesha okuthenga axakekileyo kuthi, kunye neCyber ​​​​Monday ngoku ibonwa njengenye incopho.I-Cyber ​​​​ngoMvulo, ngoMvulo emva koMbulelo, ilingana ne-intanethi ye-Black Friday, ngokwesiko lusuku oluxakekileyo lwabathengisi.Ngapha koko, ngokwe-Adobe Analytics 'idatha yentengiselwano ye-80 ye-100 yabathengisi abakhulu base-US abakwi-intanethi, intengiso ye-Cyber ​​​​ngoMvulo ifike kwirekhodi eliphezulu le-9.4 yeebhiliyoni zeedola ngo-2019, inyuke ngeepesenti ezili-19.7 ukusuka kunyaka ophelileyo.

Ngokubanzi, i-Mastercard SpendingPulse ibike ukuba ukuthengiswa kwe-intanethi e-US kwenyuka ngeepesenti ze-18.8 ekuqhubeni iKrisimesi, i-akhawunti ye-14.6 yeepesenti yeentengiso zizonke, irekhodi eliphezulu.Isigebenga se-E-commerce iAmazon ikwathe yabona inani lerekhodi labathengi ngexesha leholide, iqinisekisa imeko.Ngelixa uqoqosho lwase-US lwalubonwa ngokubanzi lukwimo entle phambi kweKrisimesi, idatha ibonise ukuba ukuthengiswa kweeholide kunyuke ngeepesenti ezi-3.4 ngo-2019 ukusuka kunyaka ongaphambili, ukonyuka okuncinci ukusuka kwi-5.1 yeepesenti ngo-2018.

ENtshona Yurophu

EYurophu, i-UK ihlala iyeyona ichitha imali enkulu kuLwesihlanu oMnyama.Ngaphandle kokuphazamiseka kunye nokungaqiniseki kweBrexit kunye nonyulo lokuphela konyaka, abathengi basabonakala benandipha ukuthenga kweeholide.Ngokutsho kwedatha epapashwe yikhadi leBarclay, elijongene nesithathu senkcitho yabathengi base-UK, ukuthengiswa kwenyuka ngeepesenti ze-16.5 ngexesha lokuthengiswa kwe-Black Friday (i-25 kaNovemba solstice, ngoDisemba 2).Ukongeza, ngokutsho kwamanani apapashwe yi-Springboard, i-Milton Keynes eqinile enikezela ngolwazi lwemarike yokuthengisa, ukuhamba kweenyawo kwizitrato eziphakamileyo kulo lonke elase-UK kuye kwaphakama i-3.1 yeepesenti kulo nyaka emva kokuhla okuqhubekayo kwiminyaka yamuva, ukubonelela ngeendaba ezilungileyo ezinqabileyo kubathengisi bendabuko.Kolunye uphawu lwempilo yentengiso, abathengi baseBhritane baqikelelwa ukuba bachithe irekhodi le-£ 1.4 yebhiliyoni (i-1.8 yeebhiliyoni zeedola) kwi-Intanethi ngosuku lweKrisimesi kuphela, ngokophando olwenziwa liZiko loPhando loRhwebo kunye neeKhowudi zeVoucher ezikwi-Intanethi ezisekwe eLondon. .

EJamani, ishishini le-Consumer Electronics kufuneka libe lelona lifumana uncedo kwinkcitho yaphambi kweKrisimesi, ngee-euro ezibhiliyoni ezisisi-8.9 (i-9.8 yeebhiliyoni zeedola) iqikelelwe yi-GFU Consumer kunye ne-Home Electronics, umbutho worhwebo kuMthengi kunye ne-Home Electronics.Nangona kunjalo, uphando olwenziwa yi-Handelsverband Deutschland (HDE), i-German retail federation, ibonise ukuba ukuthengiswa kweentengiso ngokubanzi kuye kwacotha njengoko iKrisimesi yayisondela.Ngenxa yoko, ilindele ukuba intengiso iyonke ngoNovemba nangoDisemba inyuke nje nge-3% ukusuka kunyaka ongaphambili.

Ukuguqukela eFransi, i-Fevad, umbutho welizwe lokuthengisa nge-e-commerce, uqikelela ukuba i-intanethi yokuphela konyaka yokuthenga, kubandakanywa nezo ziqhagamshelwe kuLwesihlanu oMnyama, ngoMvulo weCyber ​​kunye neKrisimesi, kufuneka zidlule kwiibhiliyoni ezingama-20 zeedola (iibhiliyoni ezingama-22.4 zeedola), okanye phantse iipesenti ezingama-20 intengiso yonyaka yelizwe, inyuke ukusuka kwi-18.3 yeebhiliyoni zeedola (i-20.5 yeebhiliyoni zeedola) kunyaka ophelileyo.
Ngaphandle kwethemba, uqhanqalazo oluchasene nohlaziyo lomhlalaphantsi kwilizwe liphela nge-5 kaDisemba kunye nezinye izidubedube eziqhubekayo ekuhlaleni zinokuthi zinciphise inkcitho yabathengi ngaphambi kweholide.

EAsia

Kwilizwe lase China, umnyhadala we “double eleven” wokuthenga, ngoku ukunyaka we-11, usengoyena msitho mkhulu wokuthenga enyakeni.Intengiso ifike kwirekhodi yeebhiliyoni ezingama-268.4 zeedola (iibhiliyoni ezingama-38.4 zeedola) kwiiyure ezingama-24 ngo-2019, inyuke ngeepesenti ezingama-26 ukusuka kunyaka ophelileyo, isigebenga esekwe e-Hangzhou saxela.Umkhwa "wokuthenga ngoku, uhlawule kamva" kulindeleke ukuba ube nempembelelo enkulu ngakumbi kwiintengiso kulo nyaka njengoko abathengi besanda ukusebenzisa iinkonzo zetyala ezifanelekileyo kwilizwe, ngakumbi "intyatyambo ye-bai" yemali yembovane ye-Alibaba kunye ne-"Sebastian" ye-JD finance. .

EJapan, irhafu yokusetyenziswa yanyuswa ukusuka kwi-8% ukuya kwi-10% ngo-Oct. 1, inyanga nje ngaphambi kokuba ixesha lokuthengisa iholide liqale.Ukunyuka kwerhafu okulibaziseka ixesha elide kuya kubetha ngokuqinisekileyo kwiintengiso ezithengiswayo, eziye zawa ngeepesenti ze-14.4 ngo-Oktobha ukusuka kwinyanga edlulileyo, ukuhla okukhulu ukususela ngo-2002. iintengiso zawa 6 ekhulwini ngoNovemba ukusuka kunyaka ngaphambili, emva 17.5 ekhulwini-ngonyaka ukuhla ngo-Oktobha.Ukongezelela, imozulu efudumeleyo eJapan iye yanciphisa imfuno yempahla yasebusika.