Kwiintsuku ezimbalwa ezidlulileyo, urhulumente wase-Indonesian ubhengeze ukuba uya kunciphisa umda wokukhululwa kwirhafu yokungenisa impahla ye-e-commerce ukusuka kwi-75 yeedola ukuya kwi-3 yeedola ukunqanda ukuthengwa kweemveliso zangaphandle ezingabizi kakhulu, ngaloo ndlela ikhusela amashishini amancinci asekhaya.Lo mgaqo-nkqubo uqale ukusebenza ukususela izolo, oku kuthetha ukuba abathengi base-Indonesian abathenga iimveliso zangaphandle ngokusebenzisa iziteshi ze-e-commerce kufuneka bahlawule i-VAT, irhafu yengeniso yokungenisa kunye nemisebenzi ye-customs engaphezu kwe-3 yeedola.

Ngokomgaqo-nkqubo, izinga lerhafu yokungenisa impahla, izihlangu kunye nempahla yangaphandle yahlukile kwezinye iimveliso.Urhulumente wase-Indonesia ubeke i-15-20% yerhafu yokungenisa kwimithwalo, i-25-30% yerhafu yokungenisa izihlangu kunye ne-15-25% yerhafu yokungenisa kwiimpahla, kwaye ezi rhafu ziya kuba kwi-10% ye-VAT kunye ne-7.5% -10% irhafu yengeniso Ihlawuliswa kwisiseko esisisiseko, esenza ukuba inani elipheleleyo leerhafu lihlawulwe ngexesha lokungenisa elizweni linyuke kakhulu.

Izinga lerhafu yokungenisa elizweni kwezinye iimveliso lirhafiswa kwi-17.5%, nto leyo ebandakanya i-7.5% yerhafu yokungenisa elizweni, i-10% yerhafu eyongeziweyo kunye ne-0% yerhafu yengeniso.Ukongeza, iincwadi kunye nezinye iimveliso azikho phantsi kwerhafu, kwaye iincwadi ezivela kumazwe angaphandle zikhululekile kwirhafu yexabiso elongezelelweyo kunye nerhafu yengeniso.

Njengelizwe elineziqithi njengeyona nto iphambili yejografi, iindleko ze-logistics e-Indonesia zezona ziphezulu kwi-Asia-mpuma ye-Asia, ibalwa kwi-26% ye-GDP.Xa kuthelekiswa, izinto kumazwe angabamelwane ezifana Vietnam, Malaysia, kunye Singapore akhawunti ngaphantsi kwe 15% of GDP, China 15%, kunye namazwe aphuhlileyo eNtshona Yurophu nako ukufikelela 8%.

Nangona kunjalo, abanye abantu kwishishini babonisa ukuba nangona impembelelo enkulu yalo mgaqo-nkqubo, imarike ye-e-commerce yase-Indonesia iqulethe inani elikhulu lokukhula eliza kufunyanwa.“Imakethi yase-Indonesia inemfuno enkulu yezinto ezivela kwamanye amazwe ngenxa yabemi, ukungena kwi-Intanethi, amanqanaba engeniso yomntu ngamnye, kunye nokunqongophala kwempahla yasekhaya.Ke ngoko, ukuhlawula irhafu kwizinto ezithengwe kumazwe angaphandle kunokuchaphazela umnqweno wabathengi wokuthenga ukuya kuthi ga kwinqanaba elithile. Nangona kunjalo, imfuno yokuthenga okuwela imida isenamandla kakhulu.Imarike yaseIndonesia isenamathuba.”

Okwangoku, malunga ne-80% yemarike ye-e-commerce yase-Indonesia ilawulwa liqonga le-e-commerce le-C2C.Abadlali abaphambili yiTokopedia, Bukalapak, Shopee, Lazada, BliBli, kunye neJDID.Abadlali bavelise malunga neebhiliyoni ezi-7 ukuya kwi-8 yezigidigidi ze-GMV, ubungakanani bomyalelo wemihla ngemihla yayiyi-2 ukuya kwi-3 yezigidi, ixabiso leyunithi yomthengi laliyi-dollar ezili-10, kwaye umyalelo womthengisi wawujikeleze i-5 yezigidi.

Phakathi kwabo, amandla abadlali baseTshayina awanakujongelwa phantsi.I-Lazada, iqonga le-e-commerce eliwela umda kuMzantsi-mpuma we-Asia elifunyenwe ngu-Alibaba, lifumene inqanaba lokukhula elingaphezulu kwe-200% iminyaka emibini ilandelelana e-Indonesia, kunye nezinga lokukhula komsebenzisi elingaphezulu kwe-150% iminyaka emibini ilandelelana.

I-Shopee, etyalwe yi-Tencent, ikwajonga i-Indonesia njengeyona ntengiso inkulu.Kuxelwe ukuba umthamo opheleleyo we-odolo yaseShopee Indonesia kwikota yesithathu ka-2019 ifikelele kwi-63.7 yezigidi zeeodolo, okulingana nomndilili we-odolo yemihla ngemihla yee-odolo ezingama-700,000.Ngokwengxelo yeselula yamva nje evela kwi-APP u-Annie, uShopee ukwindawo yesithoba kuzo zonke izinto ezikhutshelweyo ze-APP e-Indonesia kwaye ukwinqanaba lokuqala kuzo zonke ii-apps zokuthenga.

Enyanisweni, njengeyona marike inkulu kuMzantsi-mpuma we-Asia, ukungazinzi komgaqo-nkqubo wase-Indonesia kuye kwaba yinkxalabo enkulu kubathengisi.Kule minyaka mibini idluleyo, urhulumente waseIndonesia uye wayihlengahlengisa ngokuphindaphindiweyo imigaqo-nkqubo yakhe yokuthumela impahla.Ukususela ngoSeptemba 2018, i-Indonesia inyuse izinga lerhafu yokungenisa ngaphezu kwe-1,100 yeentlobo zeempahla zabathengi ukuya kumaxesha amane, ukusuka kwi-2.5% -7.5% ngelo xesha ukuya kwi-10%.

Ngakolunye uhlangothi, kukho imfuno enamandla yemarike, kwaye kwelinye icala, imigaqo-nkqubo iyaqiniswa ngokuqhubekayo.Uphuhliso lwe-e-commerce yokuthumela ngaphandle komda kwimarike yaseIndonesia isengumngeni kakhulu kwixesha elizayo.