NgoDisemba 19, ngokwengxelo ye-12.12 yosuku lokuzalwa ekhutshwe nguShopee, iqonga le-e-commerce laseMzantsi-mpuma ye-Asia, nge-12 kaDisemba, iimveliso ezizigidi ezingama-80 zathengiswa kulo lonke iqonga, kunye neembono ezingaphezulu kwe-80 yezigidi kwiiyure ezingama-24, kwaye umthamo weodolo yomthengisi owela umda unyuke ukuya kumaxesha ali-10 ngosuku oluqhelekileyo. Phakathi kwezinto ezishushu ezinqumla umda, izixhobo zasekhaya eziyi-3 C, izinto zokuthambisa kunye nokhathalelo lwesikhumba, izincedisi zefashoni, ukunxitywa kwabasetyhini kunye nefenitshala yasekhaya ikwizintlanu eziphezulu. Kwangaxeshanye, ngokunyuka kwabathengi abangamadoda, ukuthengiswa kwempahla yamadoda, iinxalenye zemoto kunye nezinye iindidi zeempahla nazo zenze impumelelo.

Kwinkuthazo yomhla wokuzalwa we-12.12 weShopee, icandelo le-3 C lezixhobo zasekhaya kwakhona laba lelona didi lishushu lokunqumla imida. I-Xiaomi, i-brand yaseTshayina, iphumelele isihloko seyona nto ithengiswa kakhulu yefowuni yeselula kwi-Asia-mpuma ye-Asia, kwaye ukuthengiswa kwe-3 C brand Hoco kunye ne-Topk kuye kwanda. Ukongeza, iindidi ezomeleleyo ezinqamlezileyo ezinje ngokhathalelo lwesikhumba sobuhle, izincedisi zefashoni, ukunxiba kwabasetyhini kunye nefenitshala yasekhaya zisephakathi kwezona ndidi zintlanu ziphezulu zokuthengisa ezishushu. Inenekazi le-Sace, i-brand yobuhle, iphumelele ukukhula kwevolumu enye phantse amaxesha angama-200 xa kuthelekiswa nexesha elifanayo kunyaka ophelileyo kwisiza esisodwa, kwaye iphumelele eyona nto idumileyo yohlobo lobuhle kwiiPhilippines. Ngaxeshanye, iibrendi zobuhle o.two.o. kunye neLamuseland bangene kuluhlu lweemveliso zobuhle kuMzantsi-mpuma Asia.

I-12.12 ngexesha lokunyuswa, umthamo wentengiso yeenxiwa zamadoda akwaShopee unyuke ukuya kumaxesha angama-9 omthamo omnye wemihla ngemihla, kwaye umthamo wentengiso onqamlezileyo wemveliso yeemoto ezithandwa ngabathengi abangamadoda nawo ufikelele kwinqanaba eliphezulu elitsha, kunye nomthamo omnye kufutshane namaxesha ayi-9 kumthamo omnye wemihla ngemihla. Phakathi kwabo, i-Bostanten, ibhrendi yebhegi yamadoda, ithathe inxaxheba kwintengiso ye-12.12 ye-Shopee okokuqala kulo nyaka, kwaye ingene kwi-10 ephezulu ethengisa iibrendi ezishushu ezinqumla umda.

Ngexesha lokunyuswa komhla wokuzalwa, iifowuni eziphathwayo, izixhobo zombane, izixhobo zemoto kunye nezinye iimveliso ezingatshatanga eziphezulu zavela kuluhlu lweentengiso ezishushu ezinqamlezayo, phakathi kwazo, i-toy brand Mideer iphumelele amaxesha angama-14 okukhula kwevolumu enye ngoncedo lwe-12.12 yokuzalwa yokuzalwa. Ukujongana nesidingo esityebileyo sokuthenga abathengi baseSoutheast Asia, uShopee uvule iindawo zokugcina iimpahla phesheya, amajelo eempahla enzima kunye neenkonzo ezinkulu zothutho kumda wokunceda abathengisi bathuthe iintlobo ezininzi zeemveliso eziwela umda ukuya elwandle ngesantya esifanelekileyo.

NgoMzantsi-mpuma weAsia ungena kwixesha lokuthenga ukuzonwabisa, abathengi banomdla wokufumana amava okuthenga atyebileyo. Ngaphambili, uShopee uphehlelele inkonzo yobuchwephesha be-KOL kumda, enokuhlalutya iimpawu zemveliso kunye nemikhwa yokuthenga yabaphulaphuli abahambelanayo, kwaye icebise abagqatswa abafanelekileyo bosasazo oluphilayo lophawu. Ngexesha lokunyusa, umthamo omnye weempawu ezinqamlezileyo ze-Focalure kunye ne-Giordano ngexesha losasazo oluphilayo lwafikelela kwi-4 kunye ne-6 ngamaxesha osuku oluqhelekileyo, ngelixa ukubonakala kwe-Instagram yendawo ebomvu ye-intanethi ye-Savira Malik yonyusa umthamo omnye we-brand yobuhle o.two.o kulo lonke usuku losasazo olubukhoma ukuya kumaxesha angama-34 ngosuku oluqhelekileyo.

Kuxelwe ukuba iShopee, iqonga le-e-commerce kuMzantsi-mpuma Asia, lasekwa eSingapore ngo-2015, emva koko landiswa ukuya kwiimarike zaseMalaysia, Thailand, Indonesia, Vietnam kunye nePhilippines. Okwangoku, ineemveliso ezahlukeneyo, kubandakanya i-elektroniki yabathengi, impahla yasekhaya, ubuhle kunye nokhathalelo lwempilo, umama nosana, iimpahla kunye nezixhobo zokuzilolonga. Ukongeza, ulwandle, inkampani engumzali yakwaShopee, yinkampani yokuqala ye-Intanethi yase-Asia edweliswe kwi-NYSE.